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Promotional newsreels featuring a variety of Chevrolet-centric stories, including: the building of Norris Dam in Tennessee; an automobile racing an ice boat across a lake in Mt. Clemens, Michigan; gasoline economy tests on Detroit streets; women showing off their hairstyles in an automobile moving along New York City streets; the Soap Box Derby at Dayton, Ohio; and a miniature dog riding in the glove compartment of an automobile in San Francisco.
This movie is part of the collection: Prelinger Archives
Producer: Handy (Jam) Organization
Sponsor: Chevrolet Division, General Motors Corporation
Audio/Visual: Sd, B&W
Keywords: Car culture: Newsreels
Creative Commons license: Public Domain
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Subject: I was born in1936
These are the greatest - shows how being PC is so borrring -- still browsing for more - found a half dozen so far - chevy bow tie culture is timeless - James Dean's spirit has been resurrected
Subject: A Chevy On Lake St Clair
That segment shows ice fishing shanties on the lake. Heck my grandfather and dad may have been out there in one of 'em...thats where they used to take that old thing. We still had it 20 yrs later..that is until a gale came up one night, cracked the ice ...and down she went.
Winters were definitely longer and more persistently sub freezing in those days. I cant imagine driving fishing or even skating out on that ice these days.
The rest of this newsreel is ho-hum; there were better ones.
Subject: Jam Handy ROCKS!!!
PLEASE DOWNLOAD THIS FILM!! IT CURES CANCER, AIDS AND PARIS HILTON!!
Seriously though, it's more fun than a Kuriboh!
Subject: Good Fun!
Nice footage of 1930's lifestyles. Very Entertaining and Very Retro! Thanks Rick!
Subject: Great for Stock Footage
I used clips from this film is a video I uploaded to YouTube. Also, It's quite fun to watch. I'd rather watch this than the overrated "Perversion for Profit".
Christine Hennig -
Subject: All the News We Can Lamely Shoehorn Into a Plug for Chevrolets
Newsreel stories are used to sell Chevrolets. Thats right, every story in this newsreel, from a giant dam-building project to ladies hairstyles is somehow lamely tied to Chevrolets. There are a lot of these to come, folks, though, so lets get going. This one features the aforementioned dam project, ice-boat racing, a new kind of gas gauge, the latest hairstyles for upper class ladies, and a little girl stuffing a dog into a glove compartment, in what is probably the silliest and strangest story. These are all breezily and bombastically narrated, so the thing really moves. Mildly amusing.
Ratings: Camp/Humor Value: ****. Weirdness: ***. Historical Interest: ****. Overall Rating: ***.
Subject: Dams! I Dirigibles! Devices! Derbys! Dames! Dogs!
Well, this is the first of many many Chevrolet Leader News pieces I'm going to see.
1st news clip features the building of the Colorado dam. It's quite an impressive dam, lots of heavy dirt being carted away on... Chevrolet Vehicles!
2nd news clip offers a race between an ice boat and a... Chevrolet Vehicle! Guess who wins?
3rd News Clip offers a great new device: Hang what appears to be a bug light on your rear view mirror of your... Chevrolet Vehicle! and keep track of your gas mileage! Gee, how exciting!
4th clip details the great american Soap Box Derby and the preparations the competitors go through.. Sponsored by.... Chevrolet Vehicles!
5th offers the latest up to the date hairdos for the fashionable woman. I sorta liked the Merry Widow one. The models then all leave in a... Chevrolet Vehicle! (cheap process shot alert!)
And finally 6th features nothing but a dog being stuffed into the glove compartment of a.. Chevrolet Vehicle! Why? Who knows.